



1956 FORD
THUNDERBIRD CONVERTIBLE
Seen here on the hills in front of our Museum is
One of the Most Recognized, Iconic American Cars
ever to Hit the Road. It has been in more Movies, Television Shows and Print
Advertising than any other Early Bird and most other Classic Cars ever made. In
fact, it has even been pictured on a United States Postage Stamp. This prime
example has come to us from California and then Florida and comes complete with
a copy of it's original Dealer Built Sheet from Ford via Dearborn. It is
finished in the most desirable and correct color "Fiesta Red" with Red/White
Bench Seat and White Hard and Soft
Tops. It is optioned with the 312 c.i. / 225hp V8 and Ford-o-Matic Automatic
Transmission, Oil Filter (yes, it WAS an option), Positive Action Windshield
Wipers , Chrome Engine Dress Kit, Power Steering, Soft Top, Power 4-way seats,
'Safety Package' (Visors & Padded Dash) WWW Tires, Full Wheel Covers, AM Radio &
Antenna, Heater & Defroster, Back-Up Lights, Power Brakes and Fender Skirts.
Never assume anything when it comes to old cars: the Soft Top
WAS an "Option" in 1956, while the Portholes & Hard
Top were Standard Equipment (portholes were optional in 1957). Originally delivered to Ben
Alexander Ford in Los Angeles, CA. and built on Aug.07 1956, it was invoiced at
$3108.82 "new". A TRUE California car. This vehicle was treated to a frame-off
restoration several years ago and looks and drives
very nicely. We have in-house,
receipts for all services and further improvements since 2000 including full
motor, transmission & brake overhaul.
Due to their popularity, 'book value' can still be strong.. as much as
$61,000 but, recognizing 'times gone by' we have priced it to sell at
$40,500.
THE STORY:
Credit where credit is due:
the Thunderbird would never have existed
if it weren't for the introduction of the Corvette in 1953.
Ford, then, felt compelled to beat GM with a better mousetrap and it was on the
drawing boards a month after the Corvette Concept car showed up at the Autorama
and on sale by Oct. 22 1954. Bear in mind in 1956 vehicular choice
was narrowed to Sedans, Coupes, Station Wagons and Convertibles.
There were no Subcompacts, SUV's or Sporty Cars manufactured in America,
only in Europe. Chevrolet beat the curve by offering the First American (mass
produced) "Sportscar". Ford ultimately "one-upped" them by
deciding that description limited their sales scope. They decided to offer a more
conventional (non-plastic, fiberglass) two-seater powered by a V8.. not a measly
Six, with real roll-up windows and a Hardtop as Standard. They
deliberately called it a "Personal Luxury Car" leaving the less desirable
not-for-everyday- use term "Sportscar" to General Motors. Buyers responded:
Chevrolet sold 300 Corvettes in 1953,
3,640 in 1954, 700 in
1955 and 3,467 in 1956. Ford, on the other hand -
despite being 2 years late, sold 16,155 Thunderbirds in 1955,
15,631 in 1956...pretty much DOUBLE in the first
year what GM did in all FOUR years and WAY over Ford's anticipated 10,000 first
year production. Perhaps it was the consumer's concern about the safety of the
new fangled, creaky 'fiberglass' vs. steel or maybe the Isinglass bolt-up, leaky
side curtains vs. roll-up glass windows, door handles vs. no door handles, Six
Cylinder vs. V8, power robbing 2-speed Automatic vs. Ford's 3-Speed
Fordomatic, Erector-Set Soft top ONLY vs. Hardtop, Two-seat vs. Bench Seat (3
uncomfortably or "comfortably" depending on how 'close' you want to be
to your date), or maybe... it
was the price tag: T-Bird $2695 base vs. Corvette $2934....or even the
Push-Button Radio, whatever, Ford
definitely pulled one off. Both cars were developed with parts off-the-shelf by
both Manufacturers. Ford's motor was initially 'borrowed' from Mercury's 292
stockpile while Chevy shortened their production frames and used their tried &
true "Stovebolt Six" Motor. Bear in mind: the big Ford cars still carried the
bulbous body look with stubby tailfins but, despite their
similarity, the T-Bird somehow looked sleeker,
athletic and more sophisticated in
it's new configuration. Despite the Fender Skirts and Whitewall Tires, they all
carried a simulated Air Scoop on the Hood , Engine Turned Dashboard and 150mph
Speedo. By 1956, after listening to hoards of complaints about "trunk room" Ford
moved the Spare Tire into a Continental Kit on the back. It also allegedly
'balanced' the car better. They also added beautiful Glass 'Ventipane' Windows
and several New Paint Colors. Ford carried on this 'small is better' concept through 1957 when The
Powers-To-Be convinced all Board Members they HAD to have a 4-seat Thunderbird to be truly
competitive. Production then launched into the Big Birds. This forever caused the
"Baby Birds" to be coveted and nurtured by most avid collectors for the next 50
years.
Future sales figures may have vindicated the Head Honcho's decision but, true lovers of the 'original concept' will never forgive them.
My opening comments stated the unique history of these great
cars but, I should also mention they have been owned by many Famous
Personalities. Bing Crosby was 'gifted' one by Ford if he would say 'kind
things' about it. During his incredible vocal career and stardom, while filming
"High Society" (featuring Grace Kelley and Frank Sinatra as well),
it is said he became Ford's " Best Salesman" as he claimed heconstntly
boasted about the car stating one time he
"loved his 1956 T-Bird... that it had enough room in the
trunk for 4 hunting dogs, a brace of decoys and a case of ...(unspeakable at the
time) Scotch". Frank Sinatra also owned a black
Bird and had glowing reviews as well. Howard Hughes owned a '56 and
actually ended up using it as a Emergency Crash Rescue
Vehicle at his Airport. And, who could forget ?:
Suzzane Somers drove a white '56 Bird in "American
Graffiti".
Most folks don't know
that the First 'Bird's' lacked
many safety features. The steering wheel & column on 1955's Birds were set at
just the right level to spear your heart in the event of an
accident, the Autocraft carburetor operated no better than siphoning gas from a
can and
rust was common place, especially in the doors and inside the vents. The
fiberglass HardTop was so cheap the paint would 'react' & fade within months of
delivery. By 1956, Ford was on a
"Safety" binge and
dramatic changes were afoot. They started by completely changing the
configuration & design of the steering column & steering wheel, and adding the
Portholes in the hardtop, eliminating the dangerous 'blind spot'. Ventilation was
improved from "cooking baked ham in Florsheims" to 'more than adequate' '
ventilation in the footwells, .... the harsh ride was improved as well. Can't
forget Horsepower: it was increased by adding the optional '312' /225hp engine.
Most folks didn't realize that the T-Bird V8 couldn't hold a candle (performance
wise) to Chevy's new 283 but, it didn't matter. This time they won the Ford vs.
G.M. competition.
(As Paul Harvey would have said) ..."and
now, The Rest Of The Story":
To relate to what a great value the 1956 Thunderbird was.... take a look at What Things Cost in 1956:
Gasoline was 30 cents gallon
Average House was $17,800
Average Automobile cost $2,100
U.S. Postage Stamp was 3 cents.
Bread was 18 cents a loaf
Stock Market peeked at 499
The Average salary was $5,300
And, Minimum Wage was $1 per hour
The design of the Baby Birds is
credited to Louis Crusoe, believe it or not, a retired
General Motors
Executive,
Henry Ford II (of course), George Walker (Ford's Chief Stylist) and Frank
Hershey (Senior Chief Stylist). It is said, while Crusoe & Walker were walking
on the Grand Palais in Paris, France they spotted a 2-seater Ferrari pass-by
(another version says Austin-Healey). Crusoe pointed to the car and said, "THAT'S
what we should build". Walker called the Design Studios and before they walked
off the plane the idea was planted and placed into development. That story is in
contention but, it is known that Ford built the
First Clay Concept T-Bird by mid-1953. During that time, many names were
suggested & discarded including "Apache", "Thunderbolt", "Tropicale" and
"Hawaiian". Finally in frustration, Ford held an in-house
'name the car contest'. The winner would get a new suit, a pair of $42
trousers and $200 cash.. The name "Thunderbird" was submitted by a young
Designer/ Stylist, Alden Gibersson. Apparently, he had spent several years in the
Southwest and was familiar with the mythical Native American Bird (see last
photo for comparison of images). In fact, it is said he even kept a coffee cup
with 'the bird' emblazoned on it, near his drawing board. This "Bird" was said
to have secret
powers over wind, rain and thunder. Alden
won the contest- but, it is said -he never collected the $200 bonus.
Note: this
photo displays the ORIGINAL INDIAN Sterling Silver
Pin (handmade in the Early 50's) with the CURRENT Classic Thunderbird Club
International Emblem above .
Same emblem as used on the car.